My Social Media Choice

The two social media I would use to communicate my policy issue are Facebook and Blogger.  Facebook reaches a large audience daily; worldwide there are over 1.39 billion monthly active Facebook users.  With such a long reach many people will be exposed to my policy issue.  According, to internet marketing company Zephoria, 42% of marketers report that Facebook is critical or important to their business (Zephoria, 2015).  This is a large number of businesses that depend on facebook for their client and consumer base.  Also, the most common age demographic is ages 25 – 34.  My policy issue addresses the mental health of young children in child care settings and this is the typical age group of parents with young children in out-of-home care.  I believe using facebook would be a great way to share my information.

The second social media I would use is a Blog. It is reported that 81% of U.S. online consumers trust information and advice from blogs, and companies that blog have 97% more inbound links (yahoo small business, 2015).  Again, the most active demographic group for blogging is 21-35 years old.  People spend a lot of time on social networks and blogs.  According to HubSpot, among those who use e-mail marketing, companies that blog get twice as much traffic from their email than those who don’t.   People are using blogs to get information out there and develop a following.  Blogs allow for conversations to take place.  Many people are able to contribute to the conversation.  I think blogs are a great platform for policy issues; you get to hear how people think and feel about your issue immediately.

 References:

https://zephoria.com/social-media/top-15-valuable-facebook-statistics/ 

https://smallbusiness.yahoo.com/advisor/top-blogging-statistics-45-reasons-blog-180101993.html