Thursday, April 9, 2015

Effective Communication – Getting Your Message Out


Effective communication is very important when delivering a message.  The ability to paint a picture with words requires skill.  According to Mind Tools, the training and development agency for professionals, there are seven Cs of communication.  They are clear, concise, concrete, correct, coherent, complete and courteous.  Each of these skills is important when you are trying to get a message out to your audience.  However, I believe that the two most important skills are clear and complete.

It is important to be clear about your message and what you are intending to obtain, your goal.  People need to know what is your purpose.  When you know your purpose, you will attract the appropriate audience.  Others will join your purpose when they feel they have a common goal with you.

Once you gain the confidence of the audience, it is time to move them to action.  A complete message concludes with an action plan.  People need to hear the whole plan in order for them to make an informed decision whether they want to be a part of the plan.   A message without a plan of action, particularly for policy change is no message at all.  Many people have complaints and no answers.  To move people to action they need to hear the plan. The plan consist of who, what, where, when and how.  This is part of the painting with words so that others can see the picture.

Effective communication in the form of writing can be quite different than speaking.  In preparation for speaking, it is always good to write what you want to say.  However, when speaking you have an opportunity to use your voice to stress certain points with more passion and inflection.  Although the two Cs are important in both modes of communication, it is easier for me to speak effectively than it is to write.  Speaking using clear and complete messaging is more of strength than writing.  I often struggle to find the right words written the correct way to express myself.  Using clear and complete messages in writing is something I must continue working towards.

Reference
Mind Tools. (n.d.). The 7 Cs of communication: A checklist for clear communication. Retrieved October 15, 2013, from http://www.mindtools.com/pages/article/newCS_85.htm

Wednesday, April 1, 2015

My Social Media Choice

The two social media I would use to communicate my policy issue are Facebook and Blogger.  Facebook reaches a large audience daily; worldwide there are over 1.39 billion monthly active Facebook users.  With such a long reach many people will be exposed to my policy issue.  According, to internet marketing company Zephoria, 42% of marketers report that Facebook is critical or important to their business (Zephoria, 2015).  This is a large number of businesses that depend on facebook for their client and consumer base.  Also, the most common age demographic is ages 25 – 34.  My policy issue addresses the mental health of young children in child care settings and this is the typical age group of parents with young children in out-of-home care.  I believe using facebook would be a great way to share my information.
The second social media I would use is a Blog. It is reported that 81% of U.S. online consumers trust information and advice from blogs, and companies that blog have 97% more inbound links (yahoo small business, 2015).  Again, the most active demographic group for blogging is 21-35 years old.  People spend a lot of time on social networks and blogs.  According to HubSpot, among those who use e-mail marketing, companies that blog get twice as much traffic from their email than those who don’t.   People are using blogs to get information out there and develop a following.  Blogs allow for conversations to take place.  Many people are able to contribute to the conversation.  I think blogs are a great platform for policy issues; you get to hear how people think and feel about your issue immediately.

 References:

https://zephoria.com/social-media/top-15-valuable-facebook-statistics/ 

https://smallbusiness.yahoo.com/advisor/top-blogging-statistics-45-reasons-blog-180101993.html